business improv course for yes, and... and communication
business improv course for risk and support
business improv course for idea generation

Communication,

Collaboration

and Creativity

Trusted by the biggest and most forward thinking companies in the world.

business improv course for creativity and innovation

Unlock Creativity & Collaboration

with Experiential Improv Training

For over a decade, our unique experiential training has equipped individuals and teams with the tools to unlock creativity, leading us to work with some of the world’s most reputable companies.

We foster psychological safety—a space where employees feel valued, heard, and supported, empowering them to collaborate and create effectively.

We call this the ‘Idea Friendly Environment’.

From innovation and collaboration to sales, feedback, and personal impact, we’ll equip your teams with the skills they need to thrive.

We can’t wait to work with you.

business improv course - bring a brick

Improv is made up, but our client list isn’t.

  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • stanley Logo Improv business training client
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • Nissan Logo Improv business training client
  • Microsoft Logo Improv business training client
  • starbucks Logo Improv business training client
  • Moonpig Logo Improv business training client
  • Bloomberg Logo Improv business training client
  • white and case Logo Improv business training client
  • vinson and elkins Logo Improv business training client
  • wex logo Improv business training client

You’re In Safe Hands…

a graph showing the data of the Free Association business improv training. 10 years of corporate improv training.

We know the concept of improv can be intimidating, but our unique approach to learning and development has been refined through years of experience.

man being proud of his reflection after increasing confidence through improv

Our Training

 The Idea Friendly Environment

Create a workplace where ideas are welcomed, collaboration thrives, and innovation flourishes. This workshop helps teams build psychological safety, embrace new perspectives, and develop the confidence to share, adapt, and build upon each other’s ideas.

1.Communication 2.Collaboration 3.Creativity

Employees enjoying an improv skills training programme for business

“The Result is

Immense”

Bank of America

Employees enjoying an improv skills training programme for business

Responsive Sales

Master the art of adaptable, customer-focused sales by staying present and engaging with confidence. This workshop equips teams with deep listening skills, flexible thinking, and the ability to build genuine connections—ensuring every sales interaction is dynamic, responsive, and impactful.

Why choose our training?

✔ Trusted by top global businesses

✔ Developed through real-world success

✔ Practical, repeatable tools for lasting impact

Relationships & Feedback

Transform the way you give and receive feedback by fostering a culture of openness and collaboration. This workshop explores active listening, emotional intelligence, and real-time feedback techniques to create meaningful, productive conversations.

Employees enjoying an improv skills training programme for business

“The way it linked back to day-to-day work

activities was particularly impressive”

Amazon

Graduates & On-Boarding

Equip new talent with the confidence, adaptability, and communication skills needed to thrive in the workplace. This workshop fosters collaboration, active listening, and creative problem-solving—helping graduates and new hires integrate seamlessly and make an immediate impact.

Employees enjoying an improv skills training programme for business

Bespoke Training

We work with many of our clients to create effective and repeatable training programmes to suit all of their needs. Weaving your values with our own to create something experiential, memorable and impactful.

Looking beneath the tip of the iceberg to explore the business skills that can be trained with improv workshops

There’s So Much More Beneath the Surface

When a Free Association performer steps on stage, they have no script—just the knowledge that their team has their back. That trust allows them to step into the unknown and create something incredible, together.

We communicate—verbally and non-verbally.
We actively listen and accept others’ ideas.
We stay flexible, rather than pushing an agenda.
We make bold, innovative choices.
We adapt, pivot, and move with the flow.
We approach collaboration with empathy.
We embrace uncertainty and the unknown.
We accept failure as part of the process.
We have the confidence to do it anyway.
We do it all as a team.

After years of refining these skills, we’re sharing them with you.

illustration of employees being taught improv skills for the workplace

Helping The Innovators of The Future

Empowering the Next Generation Through Creative Education

We believe in the power of creative education, and we hope you do too. That’s why, for every business workshop we deliver, we can partner with you to provide a free creative skills workshop to children and young people.

We’re here to change that.

How We Give Back

✔ Free employability workshops for schools and youth organisations

✔ Partnered with you

✔ Delivered wherever they’re needed—in schools, community centres, or a place of your choosing

By working with us, you’re not just investing in your team today—you’re helping to shape the creative, confident, and resilient workforce of tomorrow.