Who is it for?
Our experiential training is applied to all different demographics. Each with a unique approach and impact.
Improv for Leaders
The best leaders aren’t the loudest in the room—they empower those around them. Improv fosters servant leadership, helping leaders sharpen active listening, empathy, and adaptability. By learning to support and elevate others, leaders build stronger, more engaged teams that thrive in an environment of trust and shared success.
Improv for Early Careers
Improv training equips early-career professionals with the agility and confidence to step into new roles with ease. We help individuals develop better communication, problem-solving, and resilience, ensuring they can navigate uncertainty and make an impact from day one.
Improv for Teams
In smaller businesses, collaboration is everything. Our improv-based training strengthens agility, quick decision-making, and problem-solving, enabling teams to work fluidly together while navigating growth and change.
In big companies, it’s easy to feel disconnected from colleagues across departments. Improv fosters cross-functional collaboration, breaks down silos, and builds a culture of trust, creativity, and shared problem-solving—so teams work as one, rather than in isolation.
Improv for Sales
Selling isn’t about sticking to a script—it’s about responding in the moment. Our training helps sales teams improve active listening, build stronger client connections, and stay adaptable, leading to more meaningful conversations and more successful deals.
Improv for Creatives
Creativity thrives in environments where failure is reframed as learning. Improv helps creatives embrace risk, break through creative blocks, and develop fresh perspectives, ensuring they stay innovative and inspired.
At The Free Association, we make training engaging, dynamic, and results-driven. Whether you're a leader looking to better support your team, a small business building collaboration, or a sales team seeking better client rapport, our improv-based methods will transform the way you work.
There’s So Much More Beneath the Surface
When a Free Association performer steps on stage, they have no script—just the knowledge that their team has their back. That trust allows them to step into the unknown and create something incredible, together.
✔ We communicate—verbally and non-verbally.
✔ We actively listen and accept others’ ideas.
✔ We stay flexible, rather than pushing an agenda.
✔ We make bold, innovative choices.
✔ We adapt, pivot, and move with the flow.
✔ We approach collaboration with empathy.
✔ We embrace uncertainty and the unknown.
✔ We accept failure as part of the process.
✔ We have the confidence to do it anyway.
✔ We do it all as a team.
After years of refining these skills, we’re sharing them with you.