positive experiences with improv corporate training

Testimonials and Impact 

We’re proud to have supported some of the biggest and most forward thinking companies in the world.

Forward Thinking Clients

Whether your company is big or small, we always approach an engagement with the intention of working with you more than once. We give you everything we have, and ensure that what we deliver is entirely relevant to your organisation. The participants leave with a memorable, and in-depth training experience, and always want more… And that’s why we’re a regular training partner for many of these organisations.

The companies below have embraced improv skills. (And there’s many more. It would get a bit silly if we put everyone on here. )

  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • stanley Logo Improv business training client
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • The Free Association Improv in business client logo
  • Nissan Logo Improv business training client
  • Microsoft Logo Improv business training client
  • starbucks Logo Improv business training client
  • Moonpig Logo Improv business training client
  • Bloomberg Logo Improv business training client
  • white and case Logo Improv business training client
  • vinson and elkins Logo Improv business training client
  • wex logo Improv business training client

Client Testimonials

  • “I Loved This Session. The Trainer Was Fantastic And Approached This Topic In A Really Different And Interesting Way!”

    Bank Of America Merryl Lynch

  • “I Think This Was The Most Effective At Removing Barriers And Reinforcing Trust Within The Team. The Way It Linked Back To Day To Day Work Activities Was Particularly Impressive.”

    AMAZON UK

  • “Working With The Free Association Was A Dream From Start To Finish. They Made The Entire Process Incredibly Easy, Weren’t Fazed By Our Ridiculous Deadlines And The End Result Is Something We Can All Be Proud Of.”

    HARPERCOLLINS PUBLISHERS

  • “I Absolutely Loved The Course! Every Moment Was Enjoyable And Meaningful. It Taught Me New Ways To Create A Positive Working Environment That Have Really Stuck!”

    WARNER BROTHERS UK

  • “You efficiently broke down a tricky thing. I know that myself & my Netflix coworkers really felt the benefits of your wisdom.”

    NETFLIX ANIMATION

  • "It made me realise that I overestimated my listening skills and challenged how open I am to accepting other people's ideas. It really made me walk away with clear points to focus on and areas for self improvement and growth"

    IRISH LIFE

  • I've loved taking classes at the FA - loads of fun but also a really clear and well-designed programme. Recommend!

    ★★★★★

    Ben Hadley

  • “It took me out of my comfort zone (positive). I thought they tied it back to TalkTalk values and the business well i.e. it had underlying valuable messages."

    TALKTALK

  • “Using These Techniques For Team Building And Business Skills Is Obvious. The Whole Of Improv Is Based On The Knowledge That Someone Has Got Your Back. In Fact Not Only Are You Supported, Your Contribution Is Celebrated And Encouraged”


    Female First

Cross Sectional Data Analysis:

This data study cuts across our work in a variety of industries, showing the broad applicability, and necessity for the skills of improvisation in businesses. We analysed collective feedback from our work with BlackRock (Finance), Amazon (B2C), TalkTalk (Tech), Netflix (Creative), Simpson Thatcher and Bartlett (Law), Just Eat (Services) and Irish Life (Financial Services) - A dataset of over 500+ individuals.

The graphic below visualises the overall impact of The Free Association’s training across key areas, including Net Promoter Scores (NPS), Communication Skills, Confidence, Team Cohesion, and Creativity. The graph illustrates high percentages across all of  these areas, reflecting the positive outcomes of the training as reported by the participants in our study.

Bar chart showing the impact of improv training for businesses on developing confidence, team cohesion, communication and creativity
students learning improv and comedy at school

Helping The Innovators of The Future

Empowering the Next Generation Through Creative Education

We believe in the power of creative education, and we hope you do too. That’s why, for every business workshop we deliver, we can partner with you to provide a free creative skills workshop to children and young people.

We’re here to change that.

How We Give Back

✔ Free employability workshops for schools and youth organisations

✔ Partnered with you

✔ Delivered wherever they’re needed—in schools, community centres, or a place of your choosing

By working with us, you’re not just investing in your team today—you’re helping to shape the creative, confident, and resilient workforce of tomorrow.