A board table with a manager rejecting an idea. People look afraid. This image is to showcase the benefit of improv training for communication and agreeability.
A person taking risks with a supportive team, an image showcasing improv training benefits
A person mining for light bulbs - the bulbs represent ideas, and show the benefits of improv training for innovation

The Idea Friendly Environment

Unlocking Curiosity, Collaboration and Creativity

Two people with flowing ideas, while a person struggles alone - showing the benefits of Improv training for businesses

Building an Idea Friendly Environment

At The Free Association, we foster a space where every voice is valued and celebrated—an Idea Friendly Environment.

Here, psychological safety empowers people to speak up, take the lead, follow when needed, and take pride in their ideas—while also letting go to build something even greater, together.

Innovation isn’t a single spark; it’s a train of thought. All it takes is someone to bring a brick - a starting point. We’ll build the rest as a team.

Our three-session, 7.5-hour training program is designed and delivered by professional improvisers, trainers, and facilitators. Each session builds on the last, creating “penny-drop” moments of personal discovery.

Join leading companies in creating your own Idea Friendly Environment.

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“Don’t Bring a Cathedral, Bring a Brick…

We’ll Build it Together”

Improv Pioneer Del Close

3 Part Programme

Session 1: Communicating with Curiosity

Session 2: Encourage Collaboration

Session 3: Unlocking Creativity

Step 1. Communicating with Curiosity

We thrive under pressure—not by chance, but through training, communication principles, and, most importantly, each other.

In the professional world, clear communication is essential, especially in high-pressure situations where ideas must be heard and understood.

At The Free Association, we believe effective communication is built on listening, empathy and curiosity— the foundation of meaningful collaboration.

This interactive workshop uses improvisation-based exercises to break old habits and enhance listening and communication skills. It’s not about being funny or performing—it’s about being present, engaged, and open to learning.

Key Takeaways:

Understanding power of rejection

Awareness of its ripple effects

Accepting ideas

Supportive listening

Relinquishing control in order to move forward.

Step 2. Encourage Collaboration

It’s Easier to embrace failure and encourage risk with a supportive team around you.

At The Free Association, we say: “What isn’t said, isn’t known.” If you don’t speak up, you make it harder for everyone. But in the workplace, it often feels like the opposite—staying silent feels safer than risking being wrong.

Yet, great ideas elevate entire companies—so why keep them to ourselves?

Taking risks becomes easier when you have a team that’s honest, engaged, and empathetic. When you speak up, you create progress. “What is said, is known.”

Let’s use our expert communication skills and enhanced curiosity to encourage collaboration

Key Takeaways:

Fostering an environment of support and agreement

Encourage team members to make offers

How to face failure, head on

Using  your partner’s support to move through failure, effectively.

Step 3. Unlocking Creativity

Inspiration is a Train Of Thought. Rarely a Flash

Innovation is about more than just new ideas—it’s about seeing the familiar in a new way. It requires not only fresh thinking but also a willingness to explore, listen, and build on the ideas of others.

By actively engaging with your team’s perspectives, you unlock new solutions and bold visions.

The next time you face a challenge, you’ll approach it differently—seeing new possibilities, embracing fresh perspectives, and following creative paths to innovation.

Let’s use our collaboration, listening and creativity together and suprise ourselves with what we can discover.

Key Takeaways:

Making new choices, to test out ideas that were not the first or second ideas they thought of. 

Find patterns in their thought and in group thought, and see how ideas can inspire others. 

Learn that there are times to follow the group pattern and there are times to make jumps of inspiration.

 ⭑This Workshop Is Available for Online and In-Person Delivery ⭑

An image of Improv training courses happening online, this time from a business training approach
Business Improv training happening in person with a team on stage

What We Do

Our improv workshops offer a unique, experiential approach to professional development that goes beyond traditional training methods.

The power of improv lies in its ability to make learning stick. Our ‘show - don’t tell’ style means the lessons become more than theoretical—they're felt, experienced, and remembered. This approach not only helps break down silos and build stronger connections but also encourages a growth mindset that translates directly to the workplace.

With expert facilitators guiding the way, each session is tailored to your team's specific goals, ensuring practical takeaways that can be immediately applied in everyday business interactions.

Experiential ✔  Memorable ✔  Effective ✔

See What the Kraft Heinz team had to say…